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Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.
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As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.
Role Summary
Rivian is seeking an innovative leader and proven local marketing specialist to develop and execute the community engagement, activation, and event strategy for our retail spaces in the Northeast and Mid-Atlantic markets. You are the ultimate brand ambassador, focused on creating an authentic connection between Rivian and the community at large. You will seamlessly weave Rivian’s physical space with the social fabric of the local community, nurturing strong bonds and lasting relationships centered on a shared desire to make the world a better place.
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You understand the importance of engaging with and building the Rivian community through our retail locations and will partner with programming teams to concept and execute local events and activations designed to achieve business objectives in your market.
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To be successful in this role, you must have a customer-first approach and thrive in ambiguous and unexpected environments, tackling all challenges with a flexible and solution-oriented mindset. You are results driven and demonstrate an understanding of how each interaction supports the broader customer experience.
Responsibilities
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- Develop and implement Rivian’s Community Engagement and Local Marketing strategy, focused on building deep, authentic relationships and driving brand affinity in the market \n
- Collaborate closely with the Brand, Comms, Marketing, and Retail teams to concept, plan and execute activations, events, and strategies that engage the community, amplify brand awareness, generate demand, and achieve business objectives in your market. \n
- Develop and implement local partnerships, focused on establishing organic relationships with community leaders, stakeholders, like-minded brands, artists, makers, innovators, and subject matter experts who strongly align with Rivian’s mission and help lift brand awareness \n
- Lead, own and manage local marketing and event operations and production in alignment with objectives and budget, including building and executing the run-of-show \n
- Ensure that the experience is best-in-class: authentic, engaging, educational and aligned with Rivian’s core values and culture \n
- Keep a pulse on the Rivian community, regularly surfacing Voice of Customer and Community feedback \n
- Support new market launch and business development activities in advance of locations opening \n
- Identify, drive, and track relevant metrics of success, reporting on the impact of marketing tactics and results of local community activations \n
- Possess a high level of brand and product expertise, staying up to date on all required training and courses \n
- Support various activations, new location openings, remodels, pop-ups, and special events within your market and beyond as needed \n
- Maintain compliance with all local, state, and federal regulations as well as Rivian company policy and procedures \n
- Take on additional projects, duties and assignments as required and/or by request from the retail leadership \n
Qualifications
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- 5-7 years’ experience in a retail marketing, field marketing, community engagement, or event marketing with a highly experiential brand \n
- At least 21 years of age \n
- Previous leadership experience preferred \n
- \nThe ability and willingness to travel regularly, up to 70% of the time, including driving to various worksites \n \n
- \nAbility and availability to support experiences and events on nights and weekends \n \n
- \nAbility to support onsite event production, including lifting heavy equipment and standing for long durations \n \n
- A passion for bringing people together around common values and shared passions \n
- Proven ability to build authentic relationships with key stakeholders and translate high-level brand values through compelling experiences \n
- Energetic, enthusiastic, and engaging customer interaction style \n
- Ability to understand and articulate concepts in the technology and automotive space \n
- Resilience and ability to overcome objections using active listening and critical thinking \n
- Ability to multi-task while providing exceptional quality of work \n
- Excellent written and verbal language skills in English, additional languages a plus \n
- Ability to learn quickly, thrive in a fast-paced environment and adapt to changing timelines \n
- An obsessive approach to elevating the customer experience and commitment to taking every opportunity to over-deliver when it comes to delighting and interacting with our community \n
- Possess an entrepreneurial mindset and apply a scrappy and resourceful approach to everything you do. Solve problems and overcome challenges with creativity and ingenuity \n
- Ability to build and maintain relationships, solicit cooperation, and achieve results through collaboration while managing multiple projects simultaneously in a fast-paced, high-growth environment \n
Pay Disclosure
Salary Range for New York City Based Applicants: $147,000-169,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).
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Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums.
Equal Opportunity
\nRivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.
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Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.
\nCandidate Data Privacy
\nRivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.
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Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.
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Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.
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Please note that we are currently not accepting applications from third party application services.
