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Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.
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As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.
Role Summary
The Sr. Lead, Brand and Marketing Strategist, in collaboration with cross-functional business partners, will develop targeted marketing strategies to support the growth of the Rivian brand and its product. You will create and define multi-channel communications plans combining owned, earned, and paid media that deliver against annual marketing objectives. You will bring big ideas to life across our ecosystem, through clear, compelling and connected customer journey’s across multiple touchpoints while ensuring the work is on-brand and strategically-focused.
Responsibilities
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- Cultivate and leverage consumer, competitive, and market insights through data and information analysis to create brand, product, and audience strategies across our businesses. \n
- Help build the strategic marketing discipline at Rivian, including the documents, systems, and foundational inputs (brand platform, brand architecture, purpose and promise, values, verbal identity), that empower teams to build and grow our business. \n
- Educate cross-functional business units on the implications of long-term brand strategies and how their priorities layer into Rivian’s annual narrative roadmap. \n
- Work with cross-functional business owners to ensure we are feeding and incorporating the needs of the business into the campaigns being develop. \n
- Craft and manage multi-channel marketing strategy and develop campaigns that activate various marketing channels in alignment with target audience, awareness, sales and conversion goals. \n
- Brief in and collaborate closely with in-house Creative team and external agencies to coordinate development of creative concepts and creative deliverables to ensure they align with campaign strategy. \n
Qualifications
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- Bachelor’s degree in marketing or related field preferred. \n
- 8+ years of experience of experience in marketing communications, brand marketing, campaign development and execution. \n
- Incredible writing capabilities and able to articulate complex inputs and insights into strong creative propositions in briefs. \n
- Thinks critically - questions, challenges, looks for constructive, and new ways of thinking \n
- Passionate about weaving threads together to create captivating brand strategies and campaigns. \n
- Excellent presentation skills. \n
- Experience in Auto Industry preferred. \n
Pay Disclosure
Salary Range/Hourly Rate for California Based Applicants: $168,000-193,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).
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Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums.
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Equal Opportunity
\nRivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.
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Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.
\nCandidate Data Privacy
\nRivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.
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Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.
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Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.
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Please note that we are currently not accepting applications from third party application services.
